New Yorkers for Economic Growth, a coalition of small businesses, grape growers, liquor store owners, wineries, consumers, and grocers, unveiled a new 30-second TV ad that urges New Yorkers to pressure lawmakers to support legalizing the sale of wine in grocery stores – a proposal that so far has failed to catch fire in Albany.

The ad was posted on-line in hopes that it will be picked up an aired in various New York markets. It also is being e-mailed to state lawmakers.

WIGS, as we’ve taken to calling it, has been pushed by Gov. David Paterson, but largely rejected by the Legislature. Paterson initially included the proposal in his budget extender and also offered a compromise plan.

But he took the measure out of his last revenue bill – a move that was characterized by the administration as a concession to legislators.

The Assembly and Senate didn’t accept Paterson’s last revenue bill, and the Senate has yet to pass the one agreed to in the two-way deal struck by Speaker Sheldon Silver and Democratic Conference Leader John Sampson.