Randy Altschuler, the Republican businessman who’s making his second attempt at unseating Democratic Rep. Tim Bishop in Long Island’s 1st Congressional District, is out with his first TV ad of the campaign – a positive spot that focuses on his family.

Altschuler’s wife, Cheryl, does most of the talking in this ad. (She’s identified as “pediatric, M.D.” – a nice recognition of the fact that she’s a pretty accomplished person). The ad opens with old family photos of the candidate as Cheryl Altschuler explains that her husband was raised by a single mother and “didn’t have much,” adding: “Hard work’s in his blood.”

She goes on to tout the fact that Randy Altschuler started his first business in the couple’s apartment, and he chimes in: “We built it together.”

You get the picture. This is basically a feel-good bio spot to re-introduce the candidate to NY-1’s voters. He’s described as a “self-made businessman,” and he has been successful enough to also largely self-fund his two congressional campaigns.

Altschuler came close to ousting Bishop in 2010, but he first had to battle his way to victory in a three-way GOP primary. At the time, the district’s Republican and Conservative leaders were divided in their loyalties. Now they’re united behind Altschuler.

Bishop is in hot water following a report that he sought a campaign contribution from a hedge fund investor who was looking for help getting a permit for a home fireworks display to celebrate his son’s bar mitzvah. (House ethics rules bar members of Congress and their staffers from soliciting or accepting a campaign contribution tied to an official action).

Bishop insisted he never directly solicited the donation, but the donor, Eric Semler, recalls things differently.

In the fundraising email that accompanied Altschuler’s new ad, the candidate notes that Bishop recently launched two negative spots that accuse him of outsourcing. Altschuler called the ads “dishonest” and said the congressman is attempting to “distract voters from the issues that matter.”

“I chose a different path,” Altschuler continued.

“My first ad talks about being raised by a single Mom, who taught me the work ethic that helped to start two small businesses from the ground up and create more than 1,000 American jobs. I am running for Congress to fight for my kids and their generation, to make sure that they don’t need to leave Long Island to find jobs when they grow up.”