Why would an incumbent — albeit a freshman incumbent — need their first TV spot of the general election to focus on biography?

Answer: Redistricting.

In his first ad of this cycle, Rep. Chris Gibson highlights his service record in the U.S. Army and his family — all as he runs in a redrawn Congressional district that is somewhat different than the previous area.

Gibson’s new district is almost exclusively in the Hudson Valley south of Albany, whereas previously he represented a district that swung around the Capital and into the North Country.

The district is more Democratic and Gibson, a Republican, has worked to re-introduce himself to a new set of constituents.

“While our opponent has regrettably turned to false attacks, distortions, and a campaign that is based on trying to win an election by deceiving voters, our message is clear. Chris Gibson has a personal background and record as a Representative that focuses on service to our country and to Upstate New York. By putting the interests of New York first in every vote he takes, Chris has developed an independent record that advances local priorities,” said Stephanie Valle, Campaign Spokeswoman. “Our first commercial highlights Chris’s lifelong service and ability to help Upstate New York businesses, farms, and families succeed.”

Gibson faces Democrat Julian Schreibman this November.

Update: Schreibman’s campaign responds, saying the ad skirts Gibson’s record, which, surprise surprise, the Democrat says is bad for the district.

From Jonathan Levy, Julian Schreibman’s campaign manager:

“In the past two years, Congressman Gibson has voted in lock step with the Tea Party in Washington on the issues that matter most to the men and women of the Hudson Valley and Catskills region. He has voted for the Paul Ryan budget that would end the guarantee of Medicare and would force seniors to pay over $6,400 a year while giving more tax breaks to millionaires and billionaires. He has voted to defund Planned Parenthood and against choice repeatedly, and he has even pushed to put a new nuclear power plant on the banks of the Hudson,” Levy continued. “No amount of gauzy shots of Congressman Gibson talking to farmers can cover up the fact that he went to Washington promising to create jobs, and instead focused on pushing through the Tea Party agenda.”