The re-election campaign of Gov. Andrew Cuomo this afternoon unveiled a series of issues ads designed to drive up support for a trio of issues as Albany begins an intense month of negotiations over the state budget.

The ads, which are being paid for out of Cuomo’s $33 million, push his property-tax “freeze” proposal, a package of ethics overhaul measures and his effort to slow down Common Core implementation.

Cuomo appears in all of the ads looking directly into the camera and speaking, a photo with one of his daughters over his left shoulder is visible.

Chief among the spots is one highlighting his support for a program designed to “freeze” property tax increases over the next year two years.

A downstate and upstate version of the property tax ad will air on television.

“One of my top legislative priorities for the session is to cut property taxes,” Cuomo says in the ad. “Of the 15 counties in the nation with the highest property taxes, 12 are here in upstate New York.”

At the same time, an ad touting Cuomo’s proposal to overhaul ethics laws in New York — including a system of publicly financed campaigns — is also being released. The governor has included the public financing system in his $142 billion budget proposal, but it is not due to take effect until the next election cycle and has no price tag as of yet.

“My plan will require disclosure of legislators’ conflicts of interest, pass tough new bribery laws, and pass public campaign financing,” Cuomo says. But I need your help to get it done. So please tell your legislator to support my Clean Up Albany bill.”

And a third issue ad pushes Cuomo’s support for changing the Common Core implementation through an education committee that is expected to make a series of legislative recommendations to be voted on by June.

The Assembly introduced this weekend a measure designed to delay Common Core implementation for teacher evaluations and student assessment; the governor’s ad was due to be released before the bill was introduced.

“While the state’s new Common Core curriculum is heading in the right direction, testing on it is premature,” Cuomo says in the education-focused ad. “It creates anxiety and it’s just unfair. And their scores should not be counted against them. I won’t let our children’s scores be counted against our kids.”

The ads come as Albany officials this month start to hunker down in earnest on a state budget plan due by the end of this month.

Previous governors have been stymied by well-funded outside groups opposing state budget proposals in the past.

During Cuomo’s tenure, however, he has had big-dollar help.

In his first two years as governor, Cuomo’s agenda was benefited by the Committee to Save New York, a business-aligned coalition that supported his fiscal goals.

After Save New York disbanded, Cuomo’s legislative agenda was touted in a multi-million dollar ad campaign by the state Democratic Committee.

Now he is dipping into his own campaign account in his re-election year. It’s not an unheard of strategy for a governor to turn to issue ads (Gov. Eliot Spitzer turned to TV to sell his agenda), but does come as a series of big-ticket items come to a head.

Upstate from Cuomo Committee on Vimeo.

Education from Cuomo Committee on Vimeo.