From the Morning Memo:

Since Gov. Cuomo isn’t pitching himself on the Working Families Party line – especially not with women, a key voting bloc – the labor-backed party has tapped an icon in the women’s movement to do it for him.

The WFP yesterday sent out an email from veteran activist and feminist Gloria Steinem, who implored New Yorkers to join her in voting for Cuomo on Row D, insisting: “This is important for women, for men, for the future of our state.”

Steinem went on to enumerate the WFP’s achievements, calling the party “the anchor of progressive reform across this diverse state that so often is the conscience of the country.”

She made no mention of Cuomo or his record on progressive issues, or his endorsement agreement with the WFP that included a pledge to support the Democrats’ effort to take back the state Senate majority.

“Our votes on the Working Families Party line help elect leaders who have promised to pass a full Women’s Equality agenda as well as a full range of progressive policies that affect every New York woman,” Steinem wrote.

“A strong WFP vote also builds the kind of independent, progressive political power we need to hold those same politicians to their promises after Election Day.”

The irony here is that Cuomo is urging voters to support him on the newly created “Women’s Equality Line” – otherwise known as the WEP, just one letter away from the WFP.

If the governor attracts at least 50,000 votes on the WEP, it will attain official party status and automatic ballot access for the next four years.

Depending on how many votes Cuomo attracts on the WFP line, the party could lose its hard-fought position on Row D, and even – though insiders don’t expect this – lose its ballot line altogether.

Steinem’s email calls the governor’s race “the most important vote in this year’s election.”

It also includes a link to a sample ballot that shows bubbles filled out for the top three statewide Democratic candidates – Cuomo, state Comptroller Tom DiNapoli and state Attorney General Eric Schneiderman – all of whom have been cross endorsed by the WFP.