The Women’s Equality Party — the ballot line created by New York Democrats and Gov. Andrew Cuomo this election season — has launched a digital advertising effort.

A Facebook ad that popped up in the feed of a woman in her 20s promotes the party and asks supporters to sign a petition backing the 10-point agenda.

“Our voices matter, our rights are essential,” the ad says. “It’s time to stand up for Women’s Equality.”

It’s worth noting that the ad doesn’t mention either Gov. Andrew Cuomo, his running mate Kathy Hochul, or any of the other candidates running on the ballot line.

Targeted digital advertising is increasingly becoming a mainstay for political campaigns that reach key voters in a more efficient — and cheaper — way than traditional means like TV advertising and even mail.