Synthetic Marijuana Can Kill Sign posted by NYS OASAS in The BronxNew York is expanding its efforts to combat synthetic drug abuse with a pair of ads airing on TV and music streaming services, Gov. Andrew Cuomo on Tuesday announced.

The ads warn against the use of increasingly popular synthetic drugs as well as prescription opioid abuse — part of a broader effort to combat usage of the drugs.

“These PSAs spread the simple message that these drugs are harmful, addictive, and simply not worth it,” Governor Cuomo said. “This administration will continue to do everything in our power to combat opioid abuse in New York as well as take on the emerging threat of synthetic drugs in our communities.”

At the same time, the state has erected a 33-foot billboard in the Bronx warning that “Synthetic marijuana can kill!”

Posters will be placed in subways, bus shelters and other areas around New York City. Additional billboards will be placed in select shopping malls around the state.

“New York State is at a crossroads,” Office of Alcoholism and Substance Abuse Services Commissioner Arlene González-Sánchez said. “Now is the time to stamp out synthetics and to rid our communities of the harms of heroin and addiction to prescription opioids. These new campaigns bring home the message that help for addiction is available in all areas of our state and recovery from addiction is real and possible.”