At a union hall rally today, Governor Andrew Cuomo announced the official kickoff of the “Mario Cuomo Campaign for Economic Justice,” or as the twitter handle calls it, “@Fightfor15NY.” Cuomo first vowed to support a $15 an hour minimum wage this past fall, but now the movement has serious union funding, dedicated staff and of course, a social media profile.

According to advocates, there are roughly 3 million New Yorkers who make minimum wage. That’s roughly, 37% of the workforce, which they say is an astoundingly high figure. This year, the Governor took the recommendation from the state wage board he created to establish a $15 minimum wage for fast food workers. That is already in motion, which means 300,000 fast food workers are on a schedule to make $15 by 2018 in New York City, by 2021 everywhere else in New York State. Then in November the Governor took executive action to raise wages to $15 for state workers, followed by his announcement today that 28,000 workers in the State University, or SUNY system would be the latest beneficiaries of the rising tide that lifts all boats.

The biggest hurdle here, however, is the remaining 2.6 million private sector workers currently making a $9 minimum wage. Senate Republicans have been reluctant to support increases, with former Senate Republican Leader Dean Skelos famously calling the last minimum wage increase passed in 2013 a “job killer.” ( Just a side note…I am truly going to miss those Dean witticisms around the Capitol, how ’bout you? Although I gotta admit, This was my personal favorite. )

What’s interesting this time around though is that the true believers in $15 per hour think they may already be very close to winning this fight. Some believe they “have put Republicans in a box.” Some of the biggest supporters of Republican political campaigns for example, are either agnostic, or mildly supportive. As one insider put it, “what do they care? It doesn’t affect their core business before the state, so they might as well support the Governor on this.” That makes it harder for Republicans to build a coalition against it, even with the business groups behind them.

At least one Republican responded by saying, “I don’t think anybody feels boxed in.” Senate Repubs will hold a legislative hearing in Albany this Thursday on the issue as an opportunity for them to “take a look at it.” But it’s interesting to note that “no one has definitively ruled out an increase.”

What’s going to be very interesting is when the reported campaign finance filing is due next week. If the usual suspects pushing for $15 flood the campaigns of Senate Democrats, it’s an indication that up until now Republicans haven’t been very cooperative. If they don’t, it might be a sign that Republicans are willing to play ball on this, to avoid looking like this:

Tom hanks