Democratic congressional candidate John Plumb on Wednesday released his first TV ad of the campaign highlighting his roots in the district.

In the ad, Plumb narrates his childhood in the Southern Tier, growing up in the town of Randolph, near Jamestown.

It was that childhood in upstate New York that informed his decision to join the Navy, where he serves as a reserve commander.

“And these same values are why I am running for Congress today,” he says in the ad called “Generations.” “Too often our communities get left behind because those in Washington only value serving themselves, advancing their own interests and those of rich, powerful donors, instead of the real needs here in the Southern Tier. We deserve a new representative in Washington – one who will serve with integrity and a true commitment to our working families.”

Plumb is running to unseat Republican Rep. Tom Reed in the district that has a GOP enrollment edge, running from the Southern Tier through western New York.