Late last week I received the a mailer from the pro-casino group New York Jobs Now at my home in the Albany suburbs.

The mailer is not dissimilar to the television ads airing downstate right now, promoting the approval of the casino amendment as one that will bring more aid to schools and create more jobs while also lowering property taxes.

Not mentioned at all is the word “gambling” or any gambling-related imagery.

There are about 190 words in the total mail piece, with only three of them being the word “casino.”