A paid advocacy campaign for the amendment that would expand casino gambling in New York will feature a wide spectrum of voter outreach, Business Council President Heather Briccetti said in an interview Wednesday.

“I think you’re going to see the full array of messaging techniques,” she said. “It’s probably going to be some mail, some television, some phone canvassing, door-to-door. I think you’re going to see the full array of campaign techniques.”

The Business Council is part of an overall coalition called New York Jobs Now that has been holding news conferences around the state pushing the casino amendment.

The campaign began in earnest this morning with two ads highlighting the bipartisan support hit the air. as the potential opponents of expanding casino gambling have either been neutralized or have very little money to combat an organized and well-funded effort.

Still, supporters of the casino amendment aren’t necessarily leaving anything to chance with the measure passing. The paid campaign, coming a week before Election, would begin as most voters begin to pay attention to issues.

Two Siena College polls have shown support for the amendment, which grows when voters are read the amendment’s actual language on the ballot that critics have said is too rosy when listing the potential benefits of casinos.

The expectation is for supporters is the vote to be close next month.

“I haven’t seen any internal surveys,” Briccetti said.

“I know that it’s a constitutional amendment that makes it different than what usually gets polled, generally speaking. I know that it’s likely to be close so I think that educating the voters of the benefits of casino gaming is important.”

Gov. Andrew Cuomo, a main backer of the casino amendment, told reporters this week he is “linked” to the amendment.

On Wednesday, he wouldn’t weigh in on whether the paid campaign is beginning too late.

“The people who support it are doing what they do,” he said. “It’s not my place to tell them what to do.”