Gov. Andrew Cuomo earlier today insisted he hasn’t been trying to distance himself from the amendment that would expand casino gambling in New York, and also confirmed that a campaign featuring direct mail and television ads would come soon.

“I am linked to it,” Cuomo said. “It was my proposal. I mean, you can’t be any more linked to it than I am. It was my idea.”

Cuomo had first raised the possibility of expanding casino gambling in New York to commercial developers and beyond the state’s American Indian tribes.

First envisioned as a plan to bring a casino and resort to the area adjacent the Aqueduct Racetrack in Queens, the plan turned to building casinos upstate after an agreement with Malaysian-based Genting could not be reached with the state.

Cuomo forged revenue sharing and exclusivity agreements with Indian nations that run casinos, limiting casino development to the Catskills, Albany area and the Southern Tier.

But the governor this summer and up until recently has not actively appeared to back the amendment, which voters will consider next month.

At the same time, gambling opponents pointed to the wording of the casino amendment that highlighted the potential benefits of gambling, including an increase in economic development and school aid as a sign the administration was trying to sway voters with non-neutral language (an effort to halt the amendment as it appears on the ballot was thwarted by a state judge this month).

Cuomo said the current effort to get voters on board with the casino amendment is different than his push on the legislative front, where lawmakers had to adopt the amendment in two different sessions of the Legislature and then pass enabling legislation.

“When we have a legislative issue the audience is the state Legislature We design a campaignt to speak to them,” Cuomo said. “This is a totally different effort. This is an electoral effort where people will vote.”

“This is about television commercials. This is about direct mailings. And that’s how this campaign is going to run and won or lost and that’s what I’m spending my time on.”

That will most likely be undertaken by New York Jobs Now, a coalition of business and union interests and elected officials backing the amendment.

It’s likely that ad campaign won’t be begin until just before Election Day when voters in an off-cycle election year are most likely to be paying attention.