In two ads from the pro-casino coalition New York Jobs Now, the word “casinos” in mentioned only once in the scripts for both 30-second spots.

The PAC released the TV ads, which are airing statewide, as New Yorkers next week consider a constitutional amendment that would create up to seven non-Indian commercially run casinos in the state.

The group, which has raised more than $2 million to fund its campaign from labor organizations and casino companies, already started airing television ads in the downstate market, where casinos wouldn’t be built in the first phase of construction.

These ads dovetail with a mail campaign that touts the job creation and school aid potential from casinos, but doesn’t mention gambling (indeed, the controversial amendment language glosses over casinos, but touts job creation, lower property taxes and school aid as a consequence of approval).

One ad, titled good jobs, urges a yes vote on “proposal one” and casts it as one that’s supported by Democrats and Republicans.

“A new agreement is making good-paying gaming jobs a reality in New York. Workers are getting a raise. That’s why Democrats and Republicans are urging New Yorkers to vote Yes on Proposal One,” the narrator says.

The second ad touts the editorial support for the amendment from upstate newspapers The Democrat and Chronicle in Rochester and The Star-Gazette of Elmira.

“Proposal One keeps good jobs and casino revenue in New York instead of sending billions out of state. That’s why newspapers all over the state are urging a Yes vote on Prop One. The Democrat and Chronicle calls it “a needed jolt to the economy” “New York has to compete” says the Observer The Star Gazette says “Yes to the amendment”

Here are the ads: