From the Morning Memo:

Gov. Andrew Cuomo assiduously avoided the national spotlight during most of his first term as governor.

He skipped Meet The Press.

He rarely traveled out of state, and when he did, he made sure he slept in his own bed by the end of the night.

But now, as he runs for re-election, Cuomo’s campaign is taking some less traditional paths to victory, including a tour that promotes his book on national TV.

As he told PBS’s Charlie Rose, the memoir includes the story of Cuomo’s failed bid for governor in 2002.

“It was living my nightmare. I came back, came to New York after a great time in Washington, and I ran for office, the same office that my father held with distinction for 12 years and it was a disaster,” said Cuomo.

On Tuesday night, Cuomo let his hair down even more, appearing on The Late Show with David Letterman to deliver the “Top 10” list.

The list’s subject was on message — “The Top 10 Reasons why New York is better than ever” — even if the actual reasons given were not: “No. 2: We’re still the only state in the nation with a Coxsackie.”

(Letterman’s successor, Stephen Colbert, was given a package of tax incentives in order to keep The Late Show franchise in New York).

And it’s not just the promotion of the book.

Though he’s rarely traveled out of state over the last four years, Cuomo traveled to Israel in August. He also plans to visit Puerto Rico and the Dominican Republic in the coming weeks, all part of an apparent effort to woo voters back home.

“I would like to visit Puerto Rico and the Dominican Republic again. I’ve been there before, but I would like to get there before Election Day,” said Cuomo.

Meanwhile, Cuomo’s Republican challenger Rob Astorino is calling on Cuomo to release his book contract, which is worth at least $700,000 according to a financial disclosure form. Astorino said he’s not reading the book.

“I’m not going to read his book because I don’t read fiction. I wish him well,” said Astorino.

Astorino trailed Cuomo by 20 percentage points in the most recent Quinnipiac University poll, but the Republican hopeful said he’s looking toward November, not the latest poll.

“We’re not worried about the polls, because the polls open at 6 a.m. on November 4. That’s when everyone votes. Until then, it’s sort of meaningless,” said Astorino.

Both Cuomo and Astorino are critical of the media’s handling of the campaign. Astorino wants reporters to press Cuomo on holding a one-on-one televised debate.

Cuomo, meanwhile, criticizes a scandal-obsessed press corps in his book. The governor joked last week his one mistake in his first term was speaking too much to reporters.

“I was too available to the press. I communicated too much to the press and the second term I’m actually going to do less press conferences,” said Cuomo.