A digital campaign from the group High Achievement New York was launched on Thursday with the goal of pushing Common Core standards.

The ads will air on Pandora and tout what the group says has been a successful use of the new, controversial education standards given rising test scores and higher graduation rates.

The campaign is being focused on New York City and suburban audiences, the group said.

“Common Core is about believing in the potential of students. When students are challenged and work hard, they consistently rise to higher expectations. We owe it to kids to prepare them for bright futures,” said StudentsFirstNY Executive Director Jenny Sedlis.

The ads come as lawmakers seek to roll back some of the education policy changes approved in the state budget which tied teacher evaluation standards to tenure and student performance on standardized exams as well as in-classroom observation.

Lawmakers want to extend the deadlines for when the Board of Regents develops regulations for the new standards as well as the implement deadline on the local level.

The campaign also coincides with a renewed debate in Albany over the education investment tax credit as well as an effort to increase the state’s cap on charter schools — both measures are opposed by the statewide teachers unions.