The labor group 32BJ is planning to launch a paid online campaign against a bill designed to bring ride-hailing apps north of New York City.

The ad campaign from 32BJ will include both videos and banner ad purchases.

A video ad urges opposes to the Assembly backed by Insurance Committee Chairman Kevin Cahill.

The effort comes as state lawmakers are debating an insurance plan for apps like Uber and Lyft to operate outside of New York City. Lawmakers are not expected to approve a bill that would also regulate New York City’s ride-sharing business through a broader framework.

The campaign from the union comes as Uber has released its own pro-ride hailing campaign through a radio ad and mailers.