Uber Technologies on Monday released a TV ad that aims to push back against efforts to ban ride hailing in Nassau and Suffolk counties.

The ad comes as ride hailing outside of New York City will take effect in the next 10 days.

County governments can move to disallow ride hailing companies like Uber and Lyft from operating in their borders. The concern for Uber is Long Island is home to especially influential cab companies that could play a role in banning them from a large suburban market.