image002From the Morning Memo:

The coalition that has been pushing for higher wages for direct care workers is getting a boost from a billboard in Times Square on the issue.

The 5,000-square-foot digital ad in Times Square from the #bFair2DirectCare is part of an effort to speed up wage increases for direct care workers who provide aid and support to developmentally disabled people.

The measure has the backing of Democrats and Republicans in both chambers. The coalition is also hopeful the Senate and Assembly include the money needed for the spin up in their one-house budget resolutions.

The measure would speed up the time for the wage increase from six years to four years.

“This is not a partisan issue. This is not an upstate/downstate issue. This is an issue about basic human dignity. It is about supporting the dedicated direct care workers – who certainly deserve more than a minimum wage – so they can support their families while they continue to support the 130,000 New Yorkers with developmental disabilities,” the #bFair2DirectCare campaign said.