From the Morning Memo:

Democratic congressional candidate Gareth Rhdoes is getting up on the airwaves in the hotly competitive 19th district Democratic primary.

His campaign later on Tuesday is set to unveil a TV and radio campaign being launched ahead of the June primary. The ad package is set to include TV, radio and digital spots — representing his first major media buy.

Rhodes, a former aide to Gov. Andrew Cuomo, is among a crowded field of Democrats vying to take on Rep. John Faso in the Hudson Valley House district this fall.

Last week, Rhodes’s campaign received a boost with an online straw poll that ranked him first among the preferred candidates in the race.

“Growing up working on a farm, drilling water wells, serving as a volunteer firefighter, I felt the frustration of working just to make ends meet,” Rhodes says in the spot, “So I’m running a very different type of campaign. I’m not relying on those Washington consultants – I’m going to every single town in this congressional district, listing to the concerns of my neighbors and my friends.”

The ad highlights his family and personal ties to the district and his trips around the area, part of a 163-town campaign as well as his stances on Social Security, health care, as well as combatting opioid addiction and gun violence.

The ads will begin airing this week on cable TV and radio news and entertainment networks as well as social media platforms. Dovetailing with the ads is the campaign’s first piece of direct mail that will highlight endorsements from prominent Democratic officials and activists.

The ad was produced by Metropolitan Public Strategies, which is advising the Rhodes campaign.