From the Morning Memo:

The coalition of regional business groups on Tuesday will launch a digital ad campaign to push for the permanent extension of the state’s cap on property tax increases.

The digital ad buy, which the groups called a “robust” purchase, comes as Gov. Andrew Cuomo has called for the permanent extension provision included in a final budget agreement.

The digital campaign is scheduled to run from this week through April 1, the end of the state budget season.

The coalition is composed of the Long Island Association’s Kevin Law, Greater Rochester Chamber of Commerce president and former lieutenant governor Bob Duffy, and the New York Business Council President Heather Briccetti as well as the Business Council of Westchester’s Marsha Gordon.

“Governor Andrew Cuomo’s property tax cap has saved New Yorkers $25 billion since 2012,” the groups said in a joint statement.

“Now is the time to make it permanent. According to a recent Siena poll, a broad majority of New York voters support the Governor’s vision for a permanent cap, but we need action now. We urge state legislators to support the permanent property tax cap in order to keep New York economically competitive and affordable,” said leaders of the property tax cap coalition.”

Cuomo has opposed making changes to the cap, such as no longer linking it to the rate of inflation or making it easier to override.

The Democratic-led state Senate has approved a permanent extension measure as a standalone bill; the Democratic-controlled Assembly is yet to follow suit.

#SupportTheCap from Tax Cap Coalition on Vimeo.