From the Morning Memo:

Who approved that message?

A bill advancing in the state Senate would require someone tell voters who paid for a political robocall, mailer or TV ad.

“Voters deserve to know where these messages are coming from,” said Sen. James Skoufis, the bill’s sponsor. “Often times you can trace motivation depending on what group is sending out those messages.”

Lawmakers last year approved a measure backed by Gov. Andrew Cuomo that provided source-of-funding requirements for social media ads and political messages on sites like Twitter, Instagram and Facebook.

But other messages — often negative robocalls or mailers — do not have similar requirements to disclose whether a candidate campaign or independent expenditure committee paid for it.

“For the folks putting out these messages, it should be no big problem at all unless they are trying to hide something,” Skoufis said.