From the Morning Memo:

The Professional Staff Congress at the City University of New York this week launched a multi-week ad campaign amid contract negotiations for the labor group.

“The students featured in the ad are all current CUNY students, young people determined to earn a college degree and seeking the opportunity that CUNY has historically offered. They are speaking out on behalf of their professors because they know that our contract is about their future,” said Barbara Bowen, President of the Professional Staff Congress-CUNY.

“New York puts their education and their future at risk when it fails to pay fair salaries to CUNY faculty. New York can and must do better.”

The ads will run in Albany and New York City media markets as well as on the radio.

The campaign is meant to highlight the value of a CUNY degree for students, but how they also lack the support needed to graduate. At the same time, the group is pointing to full-time salaries at CUNY lagging behind those at comparable institutions.