A coalition of criminal justice law reform advocates have launched a new campaign to push Gov. Andrew Cuomo to use his powers of clemency on a regular basis.

The ad campaign from New Yorkers United for Justice features videos of people who have been granted clemency and the effect it has had on their lives.

Dovetailing with the ads is a letter-writing campaign to encourage Cuomo to act on clemency more frequently.

“Formerly convicted individuals who have returned to society and remained crime free for a significant period should routinely be considered for pardons to eliminate the pervasive collateral consequences that limit opportunity and subject individuals to lifelong debarments and disabilities,” the group said in a statement on its website.

“The consequences can be especially catastrophic for non-citizen residents. Pardons can prevent families from being ripped apart through the harsh and irrational application of federal immigration laws against New Yorkers whose misdeeds may have occurred years in the past.”